SPHERO PUTS THE PEDAL TO THE METAL WITH APP-ENABLED LMQ

May 24, 2017 Boulder, Colorado

Sphero today announced Ultimate Lightning McQueen—an app-enabled, interactive race car that uses the newest advancements in technology to create the most lifelike Lightning McQueen product ever, just in time for Disney•Pixar’s Cars 3 in theaters June 16. Packed with animatronic features that embody Lightning’s supercharged personality, Sphero’s Ultimate Lightning McQueen features hybrid performance specs including driving, drifting, racing and reactive touch, allowing fans to connect with the character like never before.

“From the beginning, we wanted to make Ultimate Lightning McQueen feel as real as he does in the film,”

said Paul Berberian, CEO of Sphero.

“In order to create a scaled down version of his big personality, we worked closely with the team at Pixar to ensure we were getting his nuances just right – such as leaning into turns and expressive facial and body movements.”

Fans can hit the gas with Ultimate Lightning McQueen by simply connecting to the car’s app (available on iOS and Android devices) and watch him respond to commands. With animated eyes, an animatronic mouth, and emotive suspension, users will train for their next big race by playing games and experiencing other interactive features. When not in training mode, users can relax while watching Disney•Pixar’s “Cars” with Ultimate Lightning McQueen in “Watch With Me” mode, where he reacts to the movie in real-time.

Hybrid Performance Specs:

Driving – Emotive suspension allows LMQ to move like a champion

Drifting – Drift and do donuts LMQ-style with authentic movement

Reactive Touch – Master LMQ’s latest moves with a single tap

Build Strategy – Match wits with LMQ and sharpen your skills through a pit stop-inspired mini-game

Acting Studio – Build custom scrips that bring animations to life

“Sphero continues to delight fans with their incredibly lifelike replications of our favorite characters,” said Josh Silverman, Executive Vice President, Global Licensing, Disney Consumer Products and Interactive Media. “With Ultimate Lightning McQueen, Cars fans and families of all ages can interact with the character in a whole new way and experience the Cars story through technologies that weren’t even imaginable ten years ago.”

Under The Hood:

6 Motors

One controlling the animatronic mouth, two for emotive suspension, two for the front tires and one for steering

5 Captive Touch Panels

LMQ will physically respond to a tap on his roof, hood, both side doors and his rear window

3 Processors

Bluetooth Smart and WiFi allow for updates and app control, while the main processor controls the eye animations and more

Custom – Built Trapezoidal Screen

LMQ’s windshield eyes are actually an LCD screen, allowing for live animation renders

Automatic Head and Tail Lights

Ambient light sensor allows the front and rear LEDs to adjust based on the light in the room

Versitile Tires

The tire materials allow Ultimate Lightning McQueen to drift on hard surfaces, average carpet conditions and at slow speeds

Custom Speaker and Speaker Box Design

Ultimate Lightning McQueen’s integrated speaker system creates crystal clear audio

Custom-Built Animations

Sphero created custom animations to make Ultimate Lightning McQueen’s eyes as emotive as the character in the movie

© 2018 Sphero All Rights Reserved