May 20, 2015 Boulder, Colorado

Sphero, leaders in the Connected Toy category, announced today that its newest app-enabled robot, Darkside , will be available in retail stores. Darkside is the mischievous alter-ego of Ollie, launched last fall, and is now available at select retail partners throughout the US for $129.99.

Darkside is the first toy in the Sphero family designed with a point of view, now brought to life through the app experience and physical toy animations. Among other moments, the user becomes acquainted with these new behaviours through Darkside’s defiant retorts beginning with the initial “naming” process and again through mischievous autonomous behavior during play. This introduces a new focus on injecting personality into connected toys.

“The new Darkside experience we’ve designed is our first run at establishing a deeper connection between user and robot,” said Rob Maigret, CCO.

“We’ve reached a point in technology where robots should be more than plastic, metals, and energy that we control, drive or manipulate. They can learn. They should have a point of view. They should play back with us. We are giving our customers a glimpse into the future.”

In conjunction with the retail release of Darkside, Sphero will unleash their first-ever Instagram exclusive video series, The Chronicles of Darkside . This six-part series, available only on Sphero’s Instagram account, is a glimpse into Darkside’s origins and feud with Ollie.

“Instagram, by nature, lends itself to a unique visual storytelling experience, perfect for releasing the Darkside narrative to the world,”

said Ross Ingram, Community Manager. “With this series, we’re combining a traditional product launch with unconventional media to target consumers who desire short, digestible content.”

Darkside is now available at the following retail stores and online:

  • Brookstone (online and in-store)
  • Amazon.com
  • Sphero.com

The updated Ollie app is currently available for iPhone, iPad and iPod touch and Android devices.

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